Building the Blueprint: What Great Partner Leaders Do Differently

Asher Mathew  0:01  
Hey everybody. We're now in Manchester. We just spent some time in London. And the number one question people asked is, why does chip keep looking at his phone when he starts his videos? So chip watch, why do you, Hey, why do you look at your watch every time you want to start a

Chip Rodgers  0:16  
video? Well, it's good question. That's a great question, actually. So I'm going to show you. I don't know if you can see that, but you I've got a I can see, I can see the image on my, on my on my watch. So and I start, to start the video, so I can see, actually, what's happening, which is, you know, kind of important. So there's nothing, nothing mysterious. So

Asher Mathew  0:37  
the interesting thing is, like three people came up and asked this, like, why do you is this, like, some sort of signature move? And maybe it should be a chip signature move, you know, but anyways, Chip, what an amazing time. That was incredible. Tell us about your key takeaways.

Chip Rodgers  0:52  
Gosh, it was, first of all, what great energy. I mean, we people got there at 530 you know, ahead of time, supposed to start at six. We were still going strong at 1130 at night, you know, people there were still there. Everyone was hanging out, talking and connecting and, gosh, we learned. We learned so much. So we learned that, first of all, it was, it was great that there were both, you know, small, medium and enterprise companies represented, Yep, that was fantastic. It was the largest event in in London, largest partnership event in London, live in person. We had, what about 130 people there? Yeah. And what was the third thing? Gosh.

Asher Mathew  1:33  
So the big thing is people still want to understand how to speak about partnerships in a common language. And and there was a big even in the panel, you know, the there was a comment made that we want to simplify concepts so that we can explain partnerships concepts to other teams and also to our own teams, right? And then the other interesting thing that I learned in my from my conversation with Mike Nevin, who's a local celebrity also, is that, you know, for the longest time, partner people have not presented their own PNLs and and I just thought that was that was very surprising, because I would think that a modern leader, or definitely a operator, would start with his PNL first and, like, create the plan, right? So definitely, we're still on the hunt to understand what a great partner leader looks like, and, and then all this research is really informing us about, how do we cut now collaborate as both work span and partnership leaders on really landing the plane on what is a great partner leader look like. How do we support them? What is their journey look like? Where do they? Where can they go? How do they become operators? And and then, and then, how do they, you know, increase the impact of their partner programs with modern players like go selling, yeah?

Chip Rodgers  2:46  
And, I mean, that's so true. And how do you do that? I mean, you have to be able to track what's going on, right? You have to, you have to, you have to put a plan in place, yep, and then be able to measure it and have, and have all the metrics in place, yeah, it's

Asher Mathew  2:58  
funny, because chips backward is in marketing and mine's in sales, right? And we were both comparing, and we said, well, if I was to put a sales plan together, I would start with an Excel. And if chip would have put a marketing plan together, have a we would start with a budget, right? And so, so the partner people need to start with a plan. Really need to put their excels together, budgets together, and really go and define what success looks like and what's going to make them great, right? And so, so folks tonight, it's a slightly different event. It's going to be a smaller event. We're going to try a different type of we're going to try different types of activities. And the whole goal for this tour is to learn how people want to learn in these different markets, and then take that information back, create better programs, come back and really scale to elevate partnerships around the world. So stay tuned. We'll share another another recap tomorrow as we close the week out for with Paris, London and Manchester. So see you tomorrow.

Chip Rodgers  3:53  
And by the way, we didn't say this is Manchester. Well, it's a bus right here. This is Manchester, Manchester, Piccadilly station behind us. So we just arrived, just got off the train and said, All right, we got to do a video. Actually,

Asher Mathew  4:07  
we're going to walk straight to the event. We're not even taking a break. So cool. All right. Well, see you all at tomorrow's recap. And again, the key things we're learning is, what does a great partner leader look like, what does a great partner program look like, and how do strategic partnerships performance, scale

Chip Rodgers  4:21  
and get to catalyst in August. Catalyst

Asher Mathew  4:26  
is August, 21 to 23rd in Denver. See everybody you.

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